The Power of Entrepreneurship Entrepreneurship is the engine of economic growth. New businesses create a third of all new jobs, they change the way we live through innovation, and they transform individual lives and the livelihood of nations through wealth creation.
There is a new reality: Today anyone can be in business.
Summer School aims to provide you with a critical understanding of:
business strategies in Central Asia.
marketing in the Central Asian context.
digital marketing and how it applies to Central Asia.
human resources practices in Central Asia.
entrepreneurship in Central Asia in creativity and innovation.
Students will learn to analyse specific strategies for developing business and learn to research and appreciate the unique context of the emerging market country. The school will also discuss investment opportunities in Central Asian countries and how entrepreneurs can take advantage of various internationalisation networks (e.g., governments, private organizations, NGOs and cooperatives) and strategies for investing in this region.
is Kazakhstan’s largest city, with a population of two million, has the feel of a peaceful but active rural town. The underground metro gleams with intricate tile work. Almaty’s status as a cultural hub, though, is increasingly evident in its food scene. “Neo-nomad” cuisine — focused on flour, water and meat — is being championed in hyper-contemporary style.
Elnora Rozmukhamedova A media manager, founder, and CEO of ER10 Media, a media outlet focused on IT and technology (https://er10.kz). She has over 12 years of practical experience in PR and brand strategy. For 6 years, she taught at KIMEP University and Almaty Management University (AlmaU). She is the author of a methodology and training programs on reputation management and brand creation strategy from scratch.